aura b is committed to a variety of social & environmental causes in an effort to actively & positively engage in the society. The company is initially all about encouraging young emerging talents from various fields & offering them a platform to showcase their brands. aura b acts as an active partner to its suppliers whether they are well established or just starting off.

Some of aura b's efforts & CSR partners:

TakeMyJunk began in 2007 by a Canadian businessman who saw needs in his community to reduce waste and provide for the poor.
In order to meet these needs, TakeMyJunk collects unwanted household items from people in the UAE. We then sell or distribute these items at a low cost to those in need.

• Families
• Labourers
• Farmers
• Maid's
• Drivers

With the proceeds from the sales, the organization provide meals, medical care, and basic necessity to labourers living in the Emirates
http://www.takemyjunkuae.com

One Wig Stand and Fustany.com are partnering this year in Bras for a Cause to bridge the gap between Middle Eastern fashion designers and breast cancer survivors by introducing two lines of creatively designed bras as well as bra-inspired t-shirts from the winning entries of its contest: the first line of bras will be designed specifically with the breast cancer survivor in mind (to accommodate a prostheses), will be distributed to regional breast cancer organizations for women who need them.

The second line of bras and T-shirts (for any woman) will be sold at regional lingerie boutiques (and online). Proceeds

from all sales will go directly to supporting regional breast cancer organizations.

Whatever It Takes Celebrity Merchandise "Merchandise with Meaning" ( we will have this online shortly )

The first level of engagement for our leaders is to design and donate their own unique symbol of hope for the 21st century, a simple self-portrait and signed message of hope. This has enabled 21st Century Leaders Foundation to launch a unique cause-related artwork campaign, Whatever It Takes.

The celebrity artworks are featured on socially and environmentally responsible Whatever It Takes products.

Whatever It Takes is a unique artwork project because the artwork of our celebrity leaders is used to create products as varied as tableware,apparel, bags, jewellery, watches, stationery, phone and computer accessories etc. These products are sold worldwide, raising royalty revenue for charitable projects, whilst creating employment opportunities in poor communities. Whatever It Takes' existing distribution network covers 23 industrialised markets and 4,500 high-end retail stores including Barneys, Harrods, Selfridges, Bloomingdales, Macy's, Nordstrom, Fred Segal, Lane Crawford and David Jones amongst others.

Whatever It Takes has so far raised $4 million in royalties from the sale of Whatever It Takes products, to tackle poverty alleviation and to protect our environment, whilst also providing production opportunities in 3 developing countries throughout Asia as well as encouraging social and environmental improvements in numerous factories engaged by our licensees. Funds are invested where most needed to alleviate poverty and to protect our environment.

To learn more about the Whatever It Takes campaign and our achievements so far, please visit www.whateverittakes.org

All Whatever It Takes celebrity merchandise is produced under ethical working conditions and all materials and methods of manufacture are as environmentally sustainable as possible. The Whatever It Takes program funds two supply chain management consultants, one working on the social issues in over 58 factories to continuously improve social conditions for workers and the second consultant works with the selected Whatever It Takes manufacturers to continuously innovate and improve the materials and environmental conditions in our supply chain.