DESIGNER SPEAK QUESTIONS
- What do you most enjoy about your job?
Walking through a Mall and seeing someone I don't know wearing one of my garments. It is always great to know you have managed to create something that a woman really likes.
- What do you least enjoy about your job?
As well as being a designer I run my own business. This involves lots of people management and bureaucracy and I really hate that I have to waste my time on this. I am looking forward to hiring a manager to take this on for me.
- What was the first item you ever sold?
I am not sure about this...... it was probably one of my white shirts. These were the core of the initial collections and I do find I keep coming back to them. There is something about the design of a white shirt that seems to keep offering options - mixing formal and casual styles. It’s an old favourite I keep coming back to.
- What little known fact do people not know about you?
I am phobic about cats and needles. I have no idea where this comes from but it makes a trip to the doctor or the dentist a real ordeal.
- Who is your favourite designer(s)?
I love the basics – the simple and sophisticated style of Coco Chanel remains a favourite. I love the styles of the fifties and still have some of my mother’s clothes from that era which look fantastic.
- Do you have a muse? Who, or what, is it?
My mother is probably my greatest inspiration – she had a very clear personal style and this obviously had a big influence on me.
- Do you try to send out a message or theme in your clothes?
Most collections have a theme. AW11 was "When Amy met Madmen" – I have been a fan of Amy Winehouse music and the Madmen TV series and I found some kind of design connection between these. SS12 is all about "summer island living", think of holidays on a Mediterranean island.
Mostly, I want my clothes to make women comfortable , feel good and look fantastic. For my AW12 collection I was obviously influenced by the Arab Spring and the successful fight for freedom in my home country. The colours are bolder and the styles a little more dramatic than they would have been otherwise.
- What is your favourite fashion season?
In the UAE we have seasons but they are basically spring / summer and then a hotter spring /summer. It is sometimes a challenge to think myself into a cold climate and design suitable clothes. That said I love designing coats and jackets for my winter collections. So no, don’t have a favourite season – other than the next one.
- What kind of personality do you design for?
The Baruni woman is active, smart and sophisticated. I have had the pleasure of meeting many of my customers and they all tend to be strong 'characters' in one way or another. They are generally very clear about what they want and consistently look for comfort, quality and good design in they clothes.
- How do you want people to feel when wearing your designs?
On a practical basis, I want my customers to come back for more and I therefore focus a lot on making sure my clothes are comfortable. I wear samples of all my garments to make sure they look good when worn and are comfortable.
I have learned many techniques to ensure my clothes flatter the woman’s figure so they know they look great as well as feeling great.